Since starting as the in-house web developer at the National Hyperbaric Centre, I’ve been responsible for designing sites as well as building them. Design is something that I’ve always enjoyed and am really happy I now get to work on live sites that are responsible for generating leads for the business.
Towards the end of last year, two more sites that I’ve designed and built went live and I would like to share these here.
nhc Training is a mini-site solely focused on the training department at the National Hyperbaric Centre, whose main purpose is to advertise our upcoming courses and attract users to book on those courses. The old site had a list of courses but was built with a JS table which meant that the courses were not indexed by search engines, and as a result traffic was fairly low.
One of the main aims of the site was to increase enquiries and to also increase awareness of the courses that we run. This is monitored in a number of ways, including the number of booking and enquiry forms that we receive and also the increase in traffic from improved search engine performance. I’m pleased to say that since launching the re-design in November we have seen a significant increase in both traffic as well as enquiries. We’re also seeing an increase in traffic coming from search engines which we see as a good statistic.
DiveCert is a certification and planned maintenance software package designed for the diving industry, and plays a valuable role in maintaining dive systems. The previous site had been left dormant for a while, and during the course of it’s rebrand it was necessary for a new site to be created. We decided to ditch the previous multi-page layout in favour of a one page design as this allowed us to present the information in the best way. Making use of HTML5 video, this site definitely stands out within the industry.
I’m pleased with both of these sites and am working on a few other redesigns currently which I look forward to sharing here upon completion.